Visit The Northshore is proud to announce that two members of its marketing team have earned their Professional in Destination Management (PDM) certificates through Destinations International.
Roberta Carrow Jackson, Multimedia Content Manager for Visit The Northshore, completed the PDM program in late 2025. More recently, Sarah Hill, Marketing and Communications Manager, also earned the respected industry credential.
The Professional in Destination Management program is a comprehensive course designed for destination organization professionals. The curriculum builds foundational knowledge in destination marketing and management, covering topics such as how destination organizations operate, their role in supporting local communities, and strategies for attracting both leisure and business travelers.
“Roberta and Sarah both bring tremendous creativity, dedication, and professionalism to our organization,” said Katie Guasco, Chief Marketing Officer for Visit The Northshore. “Completing the PDM program demonstrates their commitment to professional growth and strengthens the work we do to promote St. Tammany Parish as a premier destination.”
Both team members completed the program while continuing their work promoting the Northshore’s vibrant communities, culinary scene, outdoor recreation, and cultural attractions.
Their accomplishments reflect Visit The Northshore’s ongoing commitment to professional development and leadership within the tourism industry.
