How This Louisiana Waterfront Destination Near New Orleans Has Become The Place To Be For The Eras Tour NOLA Weekend
St. Tammany Parish, LA (August 27,2024) – As Taylor Swift’s Eras Tour descends upon New Orleans this October, the Northshore is gearing up to welcome fans with open arms and a wide array of Swiftie-themed events and activities. Located just 40 minutes north of the New Orleans Superdome, the Northshore (St. Tammany Parish) offers concert-goers and ticket-hopefuls a safe, fun, and affordable destination to enhance their Taylor Swift experience.
Taylor Swift’s Eras Tour has become a major driver of travel. As one of only three remaining U.S. stops, the New Orleans shows are attracting Swifties from far and wide, with many traveling hundreds of miles to be part of the experience. An estimated one-third of concert attendees will be visitors outside of the greater New Orleans area, as coveted Ticketmaster codes for the New Orleans shows were distributed nationwide. These dedicated fans are known for their significant spending, making the Eras Tour a powerful economic force wherever it goes. With New Orleans being such a high-demand stop, the Northshore is ready to welcome these travelers with open arms and a host of fan-friendly experiences.
Visit The Northshore, the destination’s marketing organization, has created a special webpage visitthenorthshore.com/swifties to serve as a hub for fans. This resource provides information on Taylor Swift-themed events, places to stay, transportation options to New Orleans for the concert, where to get Swiftie merchandise and outfits, and more.
Swiftie-Themed Events Across The Northshore
Taylor Swift fans can look forward to a variety of themed activities during their stay on the Northshore, whether they have concert tickets or not. Highlights include:
- Shake & Stretch It Off – A Taylor Swift-themed yoga session on Friday, October 18, hosted at Love More in downtown Covington.
- Eras Tour Drag Brunch – A lively drag brunch featuring performances of Taylor’s biggest hits, taking place on Sunday, October 20, at The Greenwood in Covington.
- Taylor Swift Trivia at Abita Brewing Company – Fans can test their Taylor knowledge on Saturday, October 26, while enjoying exclusive Swiftie-themed brews.
- Olde Towne Pizza Party and Trivia – On Thursday, October 24, guests can enjoy trivia, friendship bracelet-making, creative drinks, and a screening of the Eras Tour Movie.
- Taylor Swift Bar Crawl – A fun-filled night of Swiftie cocktails and more in Olde Towne Slidell on Thursday, October 24.
- Taylor Swift Weekend at 22 Sound Records – Friday October 25- Sunday October 27 this record store will be playing ONLY Taylor Swift, and each night will have Taylor karaoke and trivia.
"We are so excited to see all the fans fully embracing Taylor Swift coming to town,” said Katie Rose McConnel, Marketing Director of The Greenwood, a Southern Hotel event property hosting one of the Taylor Swift events. “With so many locals and visitors spending time with us during that weekend, we wanted to really shine a light on the Northshore's warm hospitality and flare for hosting one-of-a-kind experiences."
These events are open to everyone, providing an opportunity for ticketless fans to still immerse themselves in a Taylor Swift-filled weekend.
Where To Stay for The Eras Tour
For Swifties looking for the perfect place to stay that is affordable, the Northshore offers a variety of unique accommodations that cater to every taste and group size. From charming waterfront vacation rentals along the lake, rivers, and bayous, to cozy bed and breakfasts where visitors can get ready together in style, there’s no shortage of options. Hotel properties in Slidell provide even closer access to New Orleans via I-10, while options right off the Causeway Bridge make it easy to reach the concert venue in under an hour.
"We’re thrilled to see Swifties choosing The Northshore for their stay during Taylor Swift’s Eras Tour in New Orleans,” said Katie Diemont Domingue, General Manager of the Homewood Suites by Hilton Slidell. “We've already booked many rooms for the concert dates and anticipate even more as fans realize how convenient our location is to the city."
Getting Around
Getting to and from the concert is easy with various transportation options available, including shuttle services, rideshares like Uber or Lyft, and rental vehicles. Local transportation companies like NorthShoreXpress are even offering $25 off group rides to the venue and back, making concert-goers journey stress-free and affordable.
The Northshore Friendship Bracelets
To further welcome Swifties to the Northshore for the Eras Tour, Visit The Northshore has created “The Northshore” friendship bracelets for fans staying in St. Tammany Parish. Visitors can pick up from one of the area’s participating events, or from one of the participating hotels' front desks (while supplies last.) Visiting Swifties who request a copy of The Northshore’s Fall 2024/Winter 2025 Visitor Guide to help them plan their trip will also receive a free friendship bracelet.
“It’s been exciting to see the entire Northshore community come together to roll out the red carpet for Taylor Swift fans,” said Erica Glory, communications manager for Visit The Northshore. “We recognized people were choosing to stay in St. Tammany Parish for the Eras Tour New Orleans and our local businesses have created a magical experience that will immerse Swifties in Taylor's world and enhance their trip. Whether you're here for the concert or just want to soak up the Eras Tour excitement with other fans, there’s no better place to stay than The Northshore.”
For more information about the Northshore’s Taylor Swift-themed events and activities, please visit VisitTheNorthshore.com/Swifties
About Visit The Northshore
Visit The Northshore is a public agency established in 1976, dedicated to promoting St. Tammany Parish as a premier travel destination. Funded by hotel occupancy tax and a portion of state sales tax on lodging, Visit The Northshore operates without using resident taxes. Recognized with numerous industry awards and accredited by Destination International’s Destination Marketing Accreditation Program, Visit The Northshore’s mission is to enhance the economic impact of tourism in the area. As a Destination Marketing Organization, Visit The Northshore is committed to marketing and promoting the region while fostering a welcoming and inclusive environment for all visitors. Visit The Northshore invites everyone to discover the unique charm and natural beauty of Louisiana's Easy Escape. For more information, visit www.VisitTheNorthshore.com.
FOR IMMEDIATE RELEASE
Media Contact: Erica Glory
(225) 329-8684
erica@visitthenorthshore.com
