Visit The Northshore continues to receive strong national and regional media coverage in 2026, positioning St. Tammany Parish as one of Louisiana’s premier destinations for culture, outdoor adventure, dining, small-town charm, and family-friendly experiences.Through strategic public relations efforts and ongoing collaboration with journalists, travel writers, and media outlets, St. Tammany Parish has been featured in dozens of publications during the first half of the year. To date, Visit The Northshore has generated more than 1.1 billion impressions and over $10.2 million in estimated media value through earned media placements.
One of the destination’s most notable recent features came from Southern Living with the article, “The Fast-Growing Louisiana Town To Visit Before Everyone Else Does,” which highlighted Covington’s charm, growth, culinary scene, and quality of life. The article introduced national audiences to one of St. Tammany Parish’s most beloved communities while showcasing the unique culture and hospitality found across The Northshore.
Additional media coverage throughout 2026 has highlighted many of the experiences that make St. Tammany Parish a sought-after destination, including historic downtowns, local restaurants, waterfront communities, outdoor recreation, art installations, state parks, and family attractions.
Recent features include:
• Southern Living – “The Fast-Growing Louisiana Town To Visit Before Everyone Else Does.”
• Travel + Leisure – “This Little-Known Louisiana Region Has Vibrant Cajun Culture, Festive Small Towns, and Relaxed Bayou Adventures.”
• Southern Living – “17 Southern Lake Towns That Make Retirement Feel Like A Vacation”
• Hoodline – “Life-Size Art Invasion: Seward Johnson Statues Take Over St. Tammany Downtowns.”
• NOLA.com – “Art is imitating life in St. Tammany’s public spaces”
• StyleBlueprint – “Hidden History in the South’s Most Beautiful State Parks.”
These stories not only help inspire future travel to The Northshore but also support local businesses and strengthen the tourism economy throughout St. Tammany Parish by shining a spotlight on the people, places, and experiences that make the destination unique. Visit The Northshore’s continued media momentum reflects a growing national interest in authentic Louisiana travel experiences, especially destinations that offer outdoor adventure, culinary experiences, arts and culture, and easy access to both relaxation and recreation.
With a brand new regional outdoor trail, Christmas campaign, and Float Awhile Sip Series on the way, Visit The Northshore expects to see even more press and media attention throughout the remainder of the year.
