Visit The Northshore has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Bronze Adrian Awards for outstanding work in travel marketing. The organization will be acknowledged at the 2025 Adrian Awards Celebration on February 18, 2026, in New York. Now in its 69th year, the Adrian Awards program highlights effective marketing across advertising, digital strategy, integrated campaigns, and owned media.
Visit The Northshore received Bronze recognition in the following categories:
• Bronze – Consumer Brand Campaign → Multi-Channel/Integrated Marketing
“Shore to Be” Campaign
• Bronze – Broadcast: Audio → Owned Media Only
All the Waves Podcast
• Bronze – Print Collateral → Owned Media Only
The Northshore, Louisiana’s Easy Escape Visitors Guide
These projects supported Visit The Northshore’s efforts to promote St. Tammany Parish through clear messaging, community collaboration, and data-informed strategies. Each initiative contributed to increased awareness of the parish’s tourism offerings and strengthened the organization’s ability to reach key visitor markets.
“Being recognized on this stage is truly an honor for St. Tammany Parish,” said Katie Guasco, CDME, Chief Marketing Officer. “The HSMAI Adrian Awards are the premier global travel marketing competition. We are standing out among destinations, agencies, and hospitality brands from around the world.”
HSMAI President and CEO Brian Hicks noted, “The Adrian Awards showcase the work that sets new standards in travel marketing. This year’s winners represent the ingenuity and passion that continue to elevate the global travel experience.”
Winning entries will be featured in the Adrian Awards Winners Gallery following the event. More information is available at adrianawards.hsmai.org.
